Direction ConceptColour as IdentityIntersex-Inclusive Progress Pride
Intersex Inclusive
BRISBANE PRIDE 2026
01 — Core Concept
Colour not as decoration — but as meaning.
The Intersex-Inclusive Progress Pride flag brings together 12 distinct colours — each representing communities, identities, and lived experiences. This campaign draws directly from that visual language: treating every colour as a carrier of meaning, not a decorative choice.
Rather than showing people, the system creates space for everyone to see themselves reflected. Identity is not assigned — it is expressed.
PRIDE 2026
Colour intersection concept
02 — Visual Language
The Colour System
Progress Chevron — Community & Identity
Black
Brown
Lt Blue
Pink
White
Rainbow Stripes — Classic Pride
Red
Orange
Yellow
Green
Blue
Violet
Intersex — Dark Yellow Circle / Violet Ring
Dk Yellow #FDD817
Intersex circle motif — yellow field + violet ring Used as a recurring brand element across the campaign
All 12 Flag Colours — HEX Reference
Red #E22016
Orange #F28917
Yellow #EFE524
Green #78B82A
Blue #2C58A4
Violet #6D2380
Black #000000
Brown #945516
Lt Blue #7BCCE5
Pink #F4AEC8
White #FFFFFF
Dk Yel #FDD817
Colour Behaviour
Stack
Bold bands of flag colours layered in sequence
Intersect
Blocks collide — space divides without gradients
Motif
Intersex circle anchors all event materials
03 — Typography
Type as Architecture
UNI TED
Display — Barlow Condensed Black 900
COLOURS OF PRIDE
Body — Barlow Light 300
Identity expressed without limitation. A visual language for the entire community, built from the flag itself.
UNITED COLOURS OF PRIDE
Type crossing colour fields — knockout effect
BNE
PRI
DE
20
26
04 — Event Application
Queens Ball Restrained. Premium. Dark.
Black base with a single controlled colour slice. Colour used sparingly — it feels earned.
Poster A — Portrait
QUEENS BALL
Brisbane Pride — 2026
Saturday 05 July 2026
Poster B — Dark Yellow Accent
QUEENS BALL
Brisbane Pride
Intersex-Inclusive
Sat 05 July 2026 Brisbane City Hall
05 — Event Application
Fair Day Full System. All 12 colours.
Full colour system activated. Every stripe of the flag is expressed. Wayfinding uses colour as navigation.
Fair Day Poster
FAIR DAY
FAIR DAY 2026
Brisbane Pride — New Farm Park
Zone Wayfinding
A
Main Stage
Zone A — North Entry
B
Market Village
Zone B — Central
C
Community Hub
Zone C — South
D
Wellness Garden
Zone D — East
06 — Event Application
Youth Formal Playful. Dynamic. In Motion.
Rotated blocks, clipped angles, more movement — same system, different energy.
Social Tile A
YOUTH FORMAL
Social Tile B
YOUTH FORMAL
Brisbane Pride 2026
Portrait Poster
YOUTH FORMAL 2026
Brisbane Pride
07 — Digital & Social
Social System
Each tile feels unique — but unmistakably the same campaign. The system scales infinitely without repeating.
UNI TED
BNE 2026
Progress
PRIDE 2026
Brisbane
OF PRIDE
UNITED COLOURS OF PRIDE — BRISBANE 2026
Web banner / LED screen
08 — Scalability
Beyond the Poster
PRIDE
BNE 2026
Event Wristbands
Admit One
QUEENS BALL
Brisbane Pride — 2026
Event Tickets
Tote Bags
Brisbane Pride
Posters / Print
PRIDE
09 — Why This Works
Strategic Positioning
01
Timeless — Won't date quickly
02
Flexible across all events
03
Production-friendly — print + digital
04
Accessible by default — WCAG ready
05
Avoids cliché Pride visuals
06
Intersex-inclusive from the ground up
This direction uses colour as a unifying language — grounded in the Intersex-Inclusive Progress Pride flag — allowing identity to be expressed without limitation, and creating a flexible visual system that reflects the full diversity of the community without needing to define it.
10 — Tone & Feeling
Confident
— not loud
Inclusive
— not explanatory
Modern
— not trendy
Intentional
— not decorative
PRIDE IS NOT ASSIGNED
It is expressed.
BRISBANE PRIDE
2026
Intersex-Inclusive
United Colours of Pride Direction Concept — Colour as Identity Concept Pitch Document Intersex-Inclusive Progress Pride Flag
